What is a Brand Methodology and why is it so important to your business?
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The five steps every Graphic Designer takes to design the best corporate logo
The logo design process typically includes several stages, which may vary depending on the Designer and the client’s needs.
The right time to rebrand – A Graphic Designer’s perspective
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Top typefaces for 2023 – graphic design font trends are taking inspiration from past eras
What are the top typefaces for 2023 most favoured by graphic designers?
5 great reasons why you should invest in your business logo design!
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
Why Truly Good Design Evoke Emotions and What this Means for Your Brand
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
How to create an impactful Report
Reports and brochures are an excellent way for companies to demonstrate the impact and importance of their offering to the people that matter most to them. There are many ways to make your report impactful. Stories, quotes, charts, graphs, infographics, and case studies will make your report more engaging and […]