Should brands create a Christmas version of their graphics to boost customer engagement?
Christmas branding is a great opportunity for companies to engage with existing customers as well as reaching out to potential new ones.
Achieving balance between Brand Identity and Brand Flexibility in an ever-changing world!
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Choosing the right font for your logo design: crafting your brand’s visual identity
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
Designing your property brand identity—where do I start?
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
What is a Brand Methodology and why is it so important to your business?
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The five steps every Graphic Designer takes to design the best corporate logo
The logo design process typically includes several stages, which may vary depending on the Designer and the client’s needs.
The right time to rebrand – A Graphic Designer’s perspective
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Top typefaces for 2023 – graphic design font trends are taking inspiration from past eras
What are the top typefaces for 2023 most favoured by graphic designers?
5 great reasons why you should invest in your business logo design!
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.