Achieving balance between Brand Identity and Brand Flexibility in an ever-changing world!
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Designing your property brand identity—where do I start?
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Matilda’s world cup colours—graphic design around Australia’s women’s soccer team kit!
Did you know that the co-hosts for the women’s soccer world cup 2023, Australia and New Zealand, have consciously chosen design features for the women’s soccer kits that give greater protection against period leakage and so helping to relieve period-anxiety for female athletes
What is a Brand Methodology and why is it so important to your business?
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The right time to rebrand – A Graphic Designer’s perspective
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
The role of personality in design from a graphic designer’s point of view
A brand’s personality that is well expressed through appropriate design choices has the power to evoke emotions and establish connections with customers ultimately influencing how they feel about its products and services.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Copyright—how does it apply to graphic designers and their clients?
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]