As mentioned in my previous blog, building brand equity is the foundation for a company’s long-term success. Graphic designers and marketing specialists can assist in building brand equity by actively investing in all usable assets. We at Fresco believe in creating strong, positive, and unique brand attributes that people will […]
Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]
And the winner is… For this blog I’d like to announce Pantone’s colour of the year (yes I know its already November of 2022, but this year has flown by so quickly I’ve only just caught my breath). Introducing PANTONE 17-3938, otherwise known as Very Peri! If you have been […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about establishing their brand’s positioning and then developing a suite of brand assets to build their brand identity their […]
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with their teams and customers. What can you add to your business? Embrace digital: Take advantage of technology by […]
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s final report on February 26 2021, it’s more important than ever to build trust with your customers, promote […]
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it came to understanding the dynamics of using emotion to create brand loyalty. He understood the truth that customers […]
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In 2021 businesses have mostly bounced back and those who invested in additional digital platforms such as social media […]
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]