Is hierarchy in creative roles necessary?
Hierarchies within creative roles can be both beneficial and limiting, depending on the context
and the team dynamics.
How outdoor advertising is a valuable tool for communicating your brand!
Transit advertising includes forms of out-of-home advertising used to promote products and services aiming to catch the attention of customers when they are outdoors.
What is a Brand Methodology and why is it so important to your business?
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
How to build an effective advertising campaign for your business!
Effective advertising campaigns require knowledge and expertise that you can typically find at good graphic design agencies. Given that effective advertising campaigns are a paid form of promotion it’s essential that meaningful results are delivered for your project or business!
Copyright—how does it apply to graphic designers and their clients?
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
What’s new in Graphic Design for 2023?
To say the last few years have been disruptive to the norm is an understatement! It’s been a massive 3 years of change and chaos, but with this has come innovation, and a surge in creativity breaking old limitations and boundaries. There has been so many radical changes in the […]
Why Truly Good Design Evoke Emotions and What this Means for Your Brand
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
Small Creative Agency = Big Creative Returns
When choosing the right creative agency, either for your next branding campaign or a simple brochure design bigger isn’t always better. Infact I would argue there are many advantages in choosing a smaller agency. Below are my reasons why I believe a smaller creative agency out performs a larger in […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]