A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Is Graphic Design effective in Marketing? Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign? The success of any business is the […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
When it comes to branding its all very well and good to have a well considered, strategic logo, however if these brand assets aren’t consistently and coherently rolled out onto all of your printed and online marketing collateral then you have missed your opportunity to maximise your branding and strengthen […]