Print Isn’t Dead: It’s More Powerful Than Ever
Despite the dominance of digital media, print continues to hold a powerful place in brand communication. It offers a tactile, sensory experience that digital simply cannot replicate.
Why Print Design Still Matters in a Digital-First World
In an era dominated by screens, print design continues to play an important role in how brands communicate. While digital platforms offer speed and reach, print provides something different: permanence, focus and tactile engagement. Rather than competing with digital design, print complements it.
Print design – resilient and relevant in the digital age
In an era dominated by screens and pixels, one might be quick to assume that print design has lost its relevance. After all, digital design offers immediacy, interactivity, and seemingly infinite possibilities. Yet, print design continues to thrive, proving time and again that it is far from obsolete.
Judging a yearbook by its cover – not just a record of past events but also valued by collectors!
Anyone who has been involved in designing an institution’s yearbook understands the enormity of the responsibility. From achieving the right tone to making sure everything is included can seem like an overwhelming task!
Printing vs Recycling
Printing vs Recycling. What you can recycle and more importantly, what you can’t!
Excursion to see old growth forest!
Last October one of the graphic designers from the Fresco Creative studio, Andrea, went on a trip to see some of Australia’s old growth forests in Tahune National Park, Tasmania.
Does corporate social responsibility extend to graphic design?
Designers consider object permanence and provide recommendations to our clients every day on materials, paper, inks, celloglazing, plastics – even whether a publication or newsletter should be digital or printed/mailed.
Congratulations to our client Kirsty
We love seeing our clients achieve wonderful things and this week we learned that Kirsty Jagger – who we worked with on Australian Security Industry Association Limited’s (ASIAL) Annual Report – has gone on to write and publish a novel. It was just published on July 4 2023 so it’s ‘hot off the press’ as we like to say in the printing world. Well done Kirsty!
Sydney catalogue design leads to a walk down memory lane of Australian design history
One of the important early Australian design exhibitions was 7 Designers held at the David Jones Art Gallery in Sydney from 30th September to 15th October 1948. Amongst the display items were things such as industrial and advertising design, furniture, paintings, silverware, pottery, fabrics, ornaments, and costume.
Sydney property development print brochures play a key role in marketing!
Property development in Sydney covers a broad range of activities and programs including things such as large precinct development, commercial development and management, housing development, environmental and sustainability projects, privately funded developments and State and Federal government funded projects.