The additional skills a graphic designer is expected to have in 2023
In 2023, the role of a graphic designer has expanded beyond traditional skills due to advancements in technology and changes in the design landscape.
Why are creative briefs important?
Creative briefs are essential documents in the world of design, marketing, advertising and other creative fields. They serve as a blueprint for any creative project, outlining the necessary information, goals and expectations.
Printing vs Recycling
Printing vs Recycling. What you can recycle and more importantly, what you can’t!
Representation of Indigenous culture in communication design
Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.
10 tips for creating and designing amazing product packaging!
It’s proven that how a product’s packaging is designed has a major impact on how that product is received and whether a customer will engage!
How to write a creative brief for your Graphic Designer
The most common question when writing the perfect brief for a creative agency or design studio is… where do I start? If you want the design process to run as smoothly as possible and to budget without countless amends, it is all about asking the right questions to cover all bases.
The Power of Symbolism when Designing a Logo
For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]
Our Global Design Community – from Sydney around the world to Italy
One of the benefits of living in a global community is the inspiration and learning that comes from being able to access some of the best design talent and creativity from almost anywhere in the world. Trawling the web I can find myself in NYC viewing the latest up and […]
Aged Care: Presbyterian Aged Care – Rebrand
The Design Challenge Presbyterian Aged Care is one of Australia’s largest and most established providers of Aged Care Services. PAC currently runs Home Care, Retirement Villages and Residential Aged Care across NSW and ACT. Fresco Creative needed to develop a new brand strategy, visual identity, design collateral and tone of […]
Home Builder: Kaplan Homes – Rebrand
Project overview Kaplan specialises in providing home and land packages and have the unique positioning of providing all their inclusions as part of their package as opposed to charging for costly add-ons. Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this […]