In 2023, the role of a graphic designer has expanded beyond traditional skills due to advancements in technology and changes in the design landscape. Here are some additional skills that are increasingly expected from graphic designers in 2023:
User Experience (UX) Design
Graphic designers are expected to have a solid understanding of UX design principles. They should be able to create visually appealing designs that are also intuitive and user-friendly, especially in the context of digital platforms and applications.
Motion Graphics and Animation
As digital content continues to dominate online platforms, knowledge of motion graphics and animation gives a traditional graphic designer an edge. Graphic designers are expected to create engaging animations and dynamic visuals for websites, social media, advertisements, and other multimedia projects, or at least understand the process so that they can brief animation specialists.
Designers are now often required to create interactive experiences for users. This involves designing interfaces for websites, apps, and other digital platforms, considering how users interact with the content and ensuring a seamless user journey.
Coding and Web Development
Basic knowledge of HTML, CSS, and other web development languages allows graphic designers to collaborate effectively with web developers. This understanding enables them to create designs that are not only visually appealing but also feasible and functional on the web.
Content Creation and Copywriting
Graphic designers are increasingly involved in content creation, including writing compelling copy and creating visual content for social media posts, blogs, and marketing materials. Having skills in storytelling and content strategy can enhance a designer’s ability to create impactful visuals.
The ability to present data in a visually appealing and understandable way has become essential. Graphic designers are expected to translate complex data into clear and engaging infographics, charts and visualisations that convey information effectively.
Augmented Reality (AR) and Virtual Reality (VR) Design
With the rise of AR and VR technologies, graphic designers are expected to have a basic understanding of designing immersive and interactive experiences in these mediums. This skill is particularly relevant for industries like gaming, marketing and education.
Social Media Marketing
Graphic designers are often responsible for creating content for social media platforms. Understanding social media marketing strategies, trends and platform-specific design requirements is crucial for creating visually appealing and shareable content.
Adaptability and Continuous Learning
The design industry is constantly evolving. Graphic designers are expected to be adaptable and open to learning new tools, techniques and trends. Keeping up to date with the latest design software and industry developments is essential to stay competitive in the field.
By possessing these additional skills, graphic designers in 2023 can meet the demands of a rapidly changing digital landscape and create innovative, engaging and effective visual experiences across various platforms and mediums. Contact Fresco today to see how we can help you with your next campaign – whether it be on or offline!