There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it effectively. Simply put, SEO is what you do to ensure that your website will appear when users search […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
I thought I would open my week with a brag post! Hannah Murray the director of World and Folk Australia wrote Fresco a wonderful testimonial and recommendation on our Facebook page. Its so satisfying to work on branding projects for companies with passion and integrity, marry that with a successful […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]