Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The logo design process typically includes several stages, which may vary depending on the Designer and the client’s needs.
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
What are the top typefaces for 2023 most favoured by graphic designers?
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]