Milan Design Week 2023 – Design Inspiration Saturation

What could be better than a week of inspiring design installations and exhibitions, scattered around one of the most stylish and creative cities in the world?  Having these design exhibitions incorporated with very cool breakout spaces where you can refuel with a Campari Spritz and a stuzzichini whilst ogling some of Milano’s finest private internal courtyards and architecture – that’s what!

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Brand Refresh or Brand Overhaul? Evolution or Revolution?

Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]

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Our Global Design Community – from Sydney around the world to Italy

One of the benefits of living in a global community is the inspiration and learning that comes from being able to access some of the best design talent and creativity from almost anywhere in the world. Trawling the web I can find myself in NYC viewing the latest up and […]

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Ensure Your Company Annual Report has Powerful Cut Through

Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]

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What is Brand Equity?

David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]

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