10 tips for creating and designing amazing product packaging!
It’s proven that how a product’s packaging is designed has a major impact on how that product is received and whether a customer will engage!
Milan Design Week 2023 – Design Inspiration Saturation
What could be better than a week of inspiring design installations and exhibitions, scattered around one of the most stylish and creative cities in the world? Having these design exhibitions incorporated with very cool breakout spaces where you can refuel with a Campari Spritz and a stuzzichini whilst ogling some of Milano’s finest private internal courtyards and architecture – that’s what!
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Accessibility needs to be considered at the beginning of any graphic design project
Accessible graphic design helps ensure that your website is easy on the eyes — and easy to navigate — for the most significant number of users possible. We call this, put simply, good business; with 25% of prospective customers potentially unable to access your site without accessible design, you can […]
The Power of Symbolism when Designing a Logo
For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]
Our Global Design Community – from Sydney around the world to Italy
One of the benefits of living in a global community is the inspiration and learning that comes from being able to access some of the best design talent and creativity from almost anywhere in the world. Trawling the web I can find myself in NYC viewing the latest up and […]
Ensure Your Company Annual Report has Powerful Cut Through
Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]
The Hottest Colour in Graphic Design for 2022
And the winner is… For this blog I’d like to announce Pantone’s colour of the year (yes I know its already November of 2022, but this year has flown by so quickly I’ve only just caught my breath). Introducing PANTONE 17-3938, otherwise known as Very Peri! If you have been […]
What is Brand Equity?
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]