What is a Brand Methodology and why is it so important to your business?
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The right time to rebrand – A Graphic Designer’s perspective
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
The role of personality in design from a graphic designer’s point of view
A brand’s personality that is well expressed through appropriate design choices has the power to evoke emotions and establish connections with customers ultimately influencing how they feel about its products and services.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Copyright—how does it apply to graphic designers and their clients?
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Graphic Design and Marketing…what you need to know
I would say that most, if not all marketing — be it traditional, branded, or digital- rely on quality and strategic design that is eye-catching. So if you are a graphic designer working with marketing managers and advertising agencies, there are a few things you should know that will help. […]
Accessibility needs to be considered at the beginning of any graphic design project
Accessible graphic design helps ensure that your website is easy on the eyes — and easy to navigate — for the most significant number of users possible. We call this, put simply, good business; with 25% of prospective customers potentially unable to access your site without accessible design, you can […]
Five main benefits of Graphic Design in marketing
We all know that Graphic design done strategically has plenty of benefits to offer your company and its marketing efforts. These are my top 5 significant benefits demonstrating how efficient graphic design is for marketing. Communicates the Perspective of Brand Words cannot communicate who you are and your business’s core […]