What does Artificial Intelligence mean for the graphic design industry?
Artificial Intelligence (AI) is a huge topic to cover, and it would be impossible to adequately impart all the intricacies of the academic debate right here.
VIVID Sydney 2023 from a Sydney graphic designer’s point of view!
With the popularity of Sydney VIVID 2023 I thought it was a great time to delve into this amazing event through the lens of a Sydney graphic design agency.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Top typefaces for 2023 – graphic design font trends are taking inspiration from past eras
What are the top typefaces for 2023 most favoured by graphic designers?
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
What does the future hold for annual report design in a digital world?
One of the easiest and most effective ways to build a positive reputation for your company and its brand is through delivering a sophisticated annual report. In addition, you can share information with the public about your brand and company through your annual report. Annual reports can be a more […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
Unique Selling Proposition – What is It and How to Find Yours
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able to tell us? If you have an idea but the answer is not as clear, please let us […]
Graphic Design is Leading Companies to Success
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling, and relevant visuals. This ultimately will create a loyal customer that feels heard by your brand and part […]