Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able to tell us? If you have an idea but the answer is not as clear, please let us […]
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling, and relevant visuals. This ultimately will create a loyal customer that feels heard by your brand and part […]
At the moment businesses big or small are looking at ways to keep sales going and minimise costs. COVID -19 has resulted in a challenging time for our economy and we all need to be thinking differently about how best to promote ourselves and stay connected to our customers and […]
What is the best way to score a hit with your educational marketing campaign? Should it focus on traditional media such as TV, mail, and print, go digital-only, or a mix of both? There’s a lot to be said for both traditional and digital marketing, so it makes sense to […]
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
Like most industries, education has been struggling to adapt to the strange times we currently find ourselves in. Schools and education centres have the pressing issue of how best to keep their students safe and deliver a curriculum remotely if social distancing become mandatory once again. Then there’s the added […]
These are uncertain and unusual times; it’s been essential to adapt to fast changing events and pivot on a dime. In a matter of 5 months we have seen the economic and emotional havoc that has resulted from lockdowns and social distancing which has ground some industries to a halt. […]
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers worth their salt can tell you that both good graphic design and good content are intrinsically linked and […]
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare has caught up to the other customer-centric industries where strategic branding used to communicate, inform, connect, and engage […]