Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.
To track down some of Australia’s amazing emerging and influential graphic design artists, I took a look at some of the organisations supporting the design industry including the Australian Graphic Design Association, the Design Institute of Australia, and Good Design Australia.
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
For most businesses, the beginning of the “financial” year is a time to reflect on the past twelve months. Just as you might look back over the year behind you and make decisions about your future, companies consider the numbers behind their failures and successes and make growth plans. Unfortunately, these […]
One of the easiest and most effective ways to build a positive reputation for your company and its brand is through delivering a sophisticated annual report. In addition, you can share information with the public about your brand and company through your annual report. Annual reports can be a more […]
To say the last few years have been disruptive to the norm is an understatement! It’s been a massive 3 years of change and chaos, but with this has come innovation, and a surge in creativity breaking old limitations and boundaries. There has been so many radical changes in the […]
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
When choosing the right creative agency, either for your next branding campaign or a simple brochure design bigger isn’t always better. Infact I would argue there are many advantages in choosing a smaller agency. Below are my reasons why I believe a smaller creative agency out performs a larger in […]
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]