With the advent of the internet, and the proliferation of online apps, you could be forgiven for thinking that a well-designed catalogue is no longer relevant. You might also be thinking that climate change and a greater awareness of the environment could have pushed the ‘mailed-out catalogue’ to the bottom of the heap – but that is not the case!
Catalogues are still playing a vital role in company marketing strategy!
Did you know that well-designed catalogues are growing in popularity and are even collected by some people!
According to the Guinness World Records website the most widely read catalogue in 2011 was the IKEA catalogue. An amazing 208 million copies were printed and sent out in 41 different countries having been translated into an incredible 30 different languages!
At this point you may be asking what are the advantages of using catalogues as part of a marketing campaign?
According to Cultivate-Communications in the US, a good quality, well-designed catalogue provides a “tactile and visual experience that can’t be equalled by digital media.”
Harvard Business Review delves into the popularity of catalogues in Jonathan Zhang’s article Why catalogs are making a comeback. Zhang points out that although we are all accustomed to the digital consumer experience from decades of exposure to email and social media marketing, catalogue mail-outs have been increasing since 2015!
Here are 5 reasons why well-designed catalogues aren’t disappearing anytime soon!
1. Catalogues put products at the forefront of people’s minds.
2. Catalogues stick around on tables, benchtops, and elsewhere in the house long after marketing emails have been deleted.
3. According to Jonathon Zang’s article mentioned earlier, the response rate to catalogues has increased by 170% from 2004 to 2018. He highlights that it is not just older people who like catalogues, but Millennials are showing particular interest in catalogues as well.
4. Catalogues engage on an emotional level with customers who can then be directed to a website for transactions.
5. According to marketing research, physical advertising has a longer lasting effect, and is more easily recalled when decisions around buying products or services are being made.
If you are considering a catalogue for your company, or are interested to find out more about how a well-designed catalogue can boost customer interaction, get in touch with us!