A rich history of signpainting

Sign painting was once upon a time, the gold standard of advertising in Australia. In Sydney, across NSW and beyond, hand-painted and hand-crafted signs advertised everything; beer, stocking, tailors, butchers, sales and directions. Now, with the rise of the large format inkjet plotter, vinyl substrates and computer generated graphic design, this beautifully-human and imperfect typographic art is teetering between going the way of the dodo, and becoming highly-desirable.

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Does my brand need a Style Guide?

Brand Guidelines or a Style Guide is a digital or printed publication that summarises your brand aesthetic – it shows everything from a bird’s eye view so everyone is on the same page! Creating a new brand identity or refresh involves several steps and considerations. It’s an exciting but complex process that requires careful planning and consideration. Make sure you find the best design partner to suit your requirements and be open to guidance from the professionals.

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