If there is one thing I can say with absolute conviction its that a small agency will out perform a large agency on a multitude of factors, this is mainly based on the culture. The culture of a small agency breeds creative innovation, and designer ownership of projects in a […]
Once you have taken the first step of creating a strategic, meaningful Brand Identity and Logo Design the next step is to translate these brand assets across to the various other brand touch points you may have. Often for smaller businesses a company brochure is the next logical piece of […]
Consistency will make your design better, easier to use, and practically invisible. It gives the user plenty of room to experience the design in the way you intend. Designing for consistency is a no-brainer in some cases and a little trickier to understand in others. Quite simply, consistency is the […]
Infographic: The Science Behind the 1,000 Most Popular Infographics By Amanda WalgroveOctober 26th, 2015 1 min There’s nothing like a good infographic about good infographics. And that’s exactly what Siege Media is serving up with its new study, The Science Behind the Most Popular Infographics. In partnership with Buzzsumo, Siege analyzed the 1,000 […]
Its always so exciting seeing Fresco work out in the market place doing really well. Last weekend I attended my local festival Taste of Coogee and was thrilled to see The Shuck Truck, shucking oysters to a hungry, long, long cue of punters. Fresco has concepted and developed many a […]
I often have clients who are not really clear on what brand identity actually is. It’s a term that is thrown around my industry with liberal abandon but what does it actually mean, is it logo design or is it more? Although brand identity design is definitely made up of […]
01. Red – For Danger, Passion, Excitement & Energy Meanings: Red has a number of different contextual associations and in branding can deliver a highly visible punch. It has the ability to rev desire; and not surprisingly when it is the colour of fire, danger, and blood on one hand; and love, sexuality […]
It might be time for a change of image, or you’re opening your company up to a new market or extending your product range. Whatever your challenge, you will need an agency that can help revitalise your brand with a new design that builds contemporary appeal into your original identity. […]
Today I’m writing about crafting design around a promotional campaign so that it has real cut through and the elements you need to consider to do this. It’s always wise to choose an agency that is multi disciplinary and that can bring expertise from a variety of specialised creative skills […]
What is Colour Psychology? The psychology of colour is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. Applying Colour Psychology to Everday Life […]