Making a big impact by using social media has been an ever greater focus for my clients over the last few years. Even my small start ups want a brand presence in the social media space. Its not unlike the shifting paradigm that happened 15 years ago when not having […]
Always so rewarding to finally complete a total brand refresh for a progressive, fast growing company like Essence Property Management. Essence had an established logo but wanted to create a unique corporate identity to improve their brand recognition and to better communicate their company values. Fresco developed a series of […]
Over the years whilst managing my creative agency I’ve watched the development of strong long lasting client relationships form. Not surprisingly all these relationships have been built on a solid foundation of trust. Building trust with clients to create a strong working relationship is a no-brainer, but how do you […]
We’ve all heard of the Slow Food Movement but what about the Slow Living Movement? Living in a world where everything has sped up in an attempt to give us more… more money, more stuff, more connections and ironically more time it seems we have all been craving a return […]
Often when I talk about branding essentials with my clients their immediate thinking is that we will only be discussing their logo design, but branding is made up of so much more. A well considered brand strategically considers all the tangible expressions of its identity, naming being one of the […]
I’ve been driving my design studio for over 18 years now, during this time one of my greatest challenges and learning curves is managing, inspiring and leading my staff. Making the leap from doing it all to hiring staff and delegating projects came with its own unique set of teething […]
Here’s something I heard from a graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally.” No she’s not. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Let’s get the terminology straight. A brand identity job typically […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]
I just love this… it make me so happy to know that there are other designers out there that appreciate and value the need for beautifully printed multipage document. I thought I would share this great article by Leon Shore. Thank you Leon for putting what I think daily into […]
There has been a lot of talk in design circles in recent years about the slow demise of the print industry and how this will impact on creative agencies. With the explosion of social media and digital design is printed publications on the verge of extinction? Will drinking your morning […]