Anyone who has read my LinkedIn and blog posts (Im hoping someone out there is reading them!) will know that Collective Hub has been a great source of creative and business inspiration. Ever since I attended their Kick Start Smart conference earlier this year in Sydney I have been an […]
In the spirit of the topic of today I thought I’d open with a wonderful client testimonial I received last week from Andrew Kanatli the managing director of Kaplan Homes. “We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to […]
Making a big impact by using social media has been an ever greater focus for my clients over the last few years. Even my small start ups want a brand presence in the social media space. Its not unlike the shifting paradigm that happened 15 years ago when not having […]
Always so rewarding to finally complete a total brand refresh for a progressive, fast growing company like Essence Property Management. Essence had an established logo but wanted to create a unique corporate identity to improve their brand recognition and to better communicate their company values. Fresco developed a series of […]
Over the years whilst managing my creative agency I’ve watched the development of strong long lasting client relationships form. Not surprisingly all these relationships have been built on a solid foundation of trust. Building trust with clients to create a strong working relationship is a no-brainer, but how do you […]
We’ve all heard of the Slow Food Movement but what about the Slow Living Movement? Living in a world where everything has sped up in an attempt to give us more… more money, more stuff, more connections and ironically more time it seems we have all been craving a return […]
Often when I talk about branding essentials with my clients their immediate thinking is that we will only be discussing their logo design, but branding is made up of so much more. A well considered brand strategically considers all the tangible expressions of its identity, naming being one of the […]
I’ve been driving my design studio for over 18 years now, during this time one of my greatest challenges and learning curves is managing, inspiring and leading my staff. Making the leap from doing it all to hiring staff and delegating projects came with its own unique set of teething […]
Here’s something I heard from a graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally.” No she’s not. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Let’s get the terminology straight. A brand identity job typically […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]