How to Marie Kondo your Brand

So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan has taken the world by storm with the KonMari Method, featured in her book and Netflix series, accurately titled the ‘life changing magic of tiding up’.

How does this apply to my brand you ask? Simple, Marie reiterates one thing, if it does not spark joy, thank it for its service and get rid of it. Just like you would in your home, get rid of the mess, simplify, tighten and streamline your brand. The idea of thanking everything you own and use in your life and assessing whether or not it is necessary to your daily existence, centres around her core message of gratitude. Be grateful for what you have, for what has been and for what is to come as a means of increasing quality as well as productivity and keeping on top of what is relevant, necessary and effective.

Key Take-aways:

  1. Make a home for all things you value you most aka your customers. Whether it’s your events, social platforms, websites or an app make a space for all of your customers to get around your brand and connect with your key principles.


  1. Reduce clutter, if you don’t use it regularly, toss it. It will be just as refreshing for your mind as it will be for the physical spaces in your office. The same kind of consideration can be taken with all content you produce and publish across any of your platforms, whether it be your website, social media pages or marketing material, if it is not useful and appealing to all involved, you don’t need it. Consumers do not stay on sites where information is either overwhelming or poorly organised.


  1. Focus on the task at hand. Under promise and over deliver. It is important to stop and take a moment to consider what it is you are trying to accomplish and break your goals up in to manageable chunks that clearly express your mission and message in a no-nonsense kind of way.


The idea of sparking joy can be carried into every interaction you have with your consumers, spark joy in the minds of your target audience and they will want more. It is no secret people want more of what makes them happy, whether that be because you are fulfil a need in their life or simply cheering them up with your cleaver use of social media every day, sparking joy should be a key focus in your branding efforts. If you are interested in exploring these themes further call Fresco Creative on (02) 8116 9033 and let’s chat.