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A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
A brand’s personality that is well expressed through appropriate design choices has the power to evoke emotions and establish connections with customers ultimately influencing how they feel about its products and services.
Digital marketing can stimulate business activity, expand customer reach, and be a cost-effective strategy for building solid future growth.
You can think of a thoughtfully designed company newsletter as a booster shot for your business! It can expand your customer network and keep existing customers firmly in your corner!
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
What are the top typefaces for 2023 most favoured by graphic designers?
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.
To track down some of Australia’s amazing emerging and influential graphic design artists, I took a look at some of the organisations supporting the design industry including the Australian Graphic Design Association, the Design Institute of Australia, and Good Design Australia.
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]