Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.
One of our designers Andrea, recently discovered the joys of Hazelhurst Arts Centre in Gymea, south of Sydney. Tucked away in this quiet little suburb of the Sutherland Shire, this historic house-come-art gallery is a little-known gem. Andrea took a stroll around the lush gardens and snooped in the windows of the many glass-doored art studios and watched the kids get creative in their school holiday art workshops. After a coffee frappe (with impressive espresso ice cube) she had a wander through the current exhibition which was a very interesting exploration of feminism and surrealism.
Graphic design plays an important role in sign painting as you need to carefully plot out your sign. If you start at the left edge without a care in the world, you will likely run out of room or have typography that is not centred.
Sign painting was once upon a time, the gold standard of advertising in Australia. In Sydney, across NSW and beyond, hand-painted and hand-crafted signs advertised everything; beer, stocking, tailors, butchers, sales and directions. Now, with the rise of the large format inkjet plotter, vinyl substrates and computer generated graphic design, this beautifully-human and imperfect typographic art is teetering between going the way of the dodo, and becoming highly-desirable.
One of the important early Australian design exhibitions was 7 Designers held at the David Jones Art Gallery in Sydney from 30th September to 15th October 1948. Amongst the display items were things such as industrial and advertising design, furniture, paintings, silverware, pottery, fabrics, ornaments, and costume.
Brand Guidelines or a Style Guide is a digital or printed publication that summarises your brand aesthetic – it shows everything from a bird’s eye view so everyone is on the same page! Creating a new brand identity or refresh involves several steps and considerations. It’s an exciting but complex process that requires careful planning and consideration. Make sure you find the best design partner to suit your requirements and be open to guidance from the professionals.
Whether this social responsibility is with achieving a positive and supportive work environment with staff, or is to do with being open to engaging suppliers with an focus on being inclusive to all sectors of the community, is a major focus for government when selecting which supplier they chose to work with.
With the popularity of Sydney VIVID 2023 I thought it was a great time to delve into this amazing event through the lens of a Sydney graphic design agency.
As a graphic designer and working in the advertising space for over 20 years colour is without a doubt one of our most powerful tools to cut through the noise of an environment of saturated messaging.
Graphic designers possess a high number of specialised skills, have an underlying passion and commitment to creativity, and typically have completed tertiary qualifications.