Colour ‘pink’ and its powerful influence over understanding within design!
Colour plays a key role in creative concepts. Its influence is far reaching particularly when it comes to priming an audience to receive messaging in a particular way!
Colour plays a key role in creative concepts. Its influence is far reaching particularly when it comes to priming an audience to receive messaging in a particular way!
Apart from heralding the beautiful springtime weather, September 2023 is an exciting month for designers in Sydney as the Powerhouse Museum presents the 27th Sydney Design Week, running in different locations across the city from the 15th of September to the 24th of September!
In Sydney, and over the rest of Australia, it would be hard to miss the beautiful bright yellow flowers of the golden wattle in full bloom!
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Did you know that the co-hosts for the women’s soccer world cup 2023, Australia and New Zealand, have consciously chosen design features for the women’s soccer kits that give greater protection against period leakage and so helping to relieve period-anxiety for female athletes
Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.
One of our designers Andrea, recently discovered the joys of Hazelhurst Arts Centre in Gymea, south of Sydney. Tucked away in this quiet little suburb of the Sutherland Shire, this historic house-come-art gallery is a little-known gem. Andrea took a stroll around the lush gardens and snooped in the windows of the many glass-doored art studios and watched the kids get creative in their school holiday art workshops. After a coffee frappe (with impressive espresso ice cube) she had a wander through the current exhibition which was a very interesting exploration of feminism and surrealism.
Graphic design plays an important role in sign painting as you need to carefully plot out your sign. If you start at the left edge without a care in the world, you will likely run out of room or have typography that is not centred.
Sign painting was once upon a time, the gold standard of advertising in Australia. In Sydney, across NSW and beyond, hand-painted and hand-crafted signs advertised everything; beer, stocking, tailors, butchers, sales and directions. Now, with the rise of the large format inkjet plotter, vinyl substrates and computer generated graphic design, this beautifully-human and imperfect typographic art is teetering between going the way of the dodo, and becoming highly-desirable.
One of the important early Australian design exhibitions was 7 Designers held at the David Jones Art Gallery in Sydney from 30th September to 15th October 1948. Amongst the display items were things such as industrial and advertising design, furniture, paintings, silverware, pottery, fabrics, ornaments, and costume.