Creative flow, often referred to as being “in the zone,” is a psychological state where an individual (us graphic designers!) becomes fully immersed in a creative or productive activity, experiencing a deep sense of focus, heightened concentration and a seamless connection between their thoughts and actions.
The debate over whether graphic designers are more a product of nature or nurture is fascinating, and the answer lies in a delicate balance between the two.
Working from home initially arose from necessity during the pandemic, and now many businesses have kept this arrangement or evolved into a hybrid model – combining remote work and in-office days for increased flexibility and adaptability.
Emotions play a crucial role in both advertising and graphic design, as they are powerful tools for connecting with audiences on a deeper level.
Each December, the anticipation builds among those in the design realm as Pantone prepares to unveil its Colour of the Year, sparking discussions and setting trends.
The beach aesthetic demonstrates the importance for designers to think wholistically about design processes and elements. From typography, shapes, patterns, colour, movement, and all other tools at the fingertips of good graphic designers, the success of an overall concept relies on everything working together!
Most graphic designers would subscribe to the idea that designing a good logo requires huge effort making it necessary for them to dig deep, drawing on intuitive skills, formal skills, and experience to achieve a memorable and timeless design!
In simple terms motion graphics are fragments or pieces of animation that create the illusion of motion or rotation. In multimedia settings motion graphics can be combined with audio for increased impact!
Recently we touched on some different points of view on the topic of Artificial Intelligence (AI) and its influence on creative art practice and the graphic design industry.
The University of Southern California claims that Americans have gone from being exposed to 500 advertisements a day in the 1970s to as many as 5,000 per day today across different types of media including TV, radio, online and print!