2024 Pantone Colour of the year announced
Each December, the anticipation builds among those in the design realm as Pantone prepares to unveil its Colour of the Year, sparking discussions and setting trends.
Summer is an inspirational time for thinking about the beach aesthetic in graphic design!
The beach aesthetic demonstrates the importance for designers to think wholistically about design processes and elements. From typography, shapes, patterns, colour, movement, and all other tools at the fingertips of good graphic designers, the success of an overall concept relies on everything working together!
Amazing logo designs come from balancing creative intuition, formal skills, and experience!
Most graphic designers would subscribe to the idea that designing a good logo requires huge effort making it necessary for them to dig deep, drawing on intuitive skills, formal skills, and experience to achieve a memorable and timeless design!
Revolutionising visual storytelling – the magic of motion graphics and animation!
In simple terms motion graphics are fragments or pieces of animation that create the illusion of motion or rotation. In multimedia settings motion graphics can be combined with audio for increased impact!
The rise of AI in the graphic design industry: What does it mean to graphic design agencies?
Recently we touched on some different points of view on the topic of Artificial Intelligence (AI) and its influence on creative art practice and the graphic design industry.
Graphic designers have power to build trust in today’s world of frenetic visual communication!
The University of Southern California claims that Americans have gone from being exposed to 500 advertisements a day in the 1970s to as many as 5,000 per day today across different types of media including TV, radio, online and print!
The additional skills a graphic designer is expected to have in 2023
In 2023, the role of a graphic designer has expanded beyond traditional skills due to advancements in technology and changes in the design landscape.
Does good graphic design date?
Good graphic design possesses a timeless quality that allows it to remain relevant and
impactful, even as design trends evolve.
Achieving balance between Brand Identity and Brand Flexibility in an ever-changing world!
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Sydney’s annual inspiration for all graphic designers
“Sculpture by the Sea” is an annual outdoor sculpture exhibition held along the iconic Bondi to Tamarama coastal walk in Sydney, Australia.