Achieving balance between Brand Identity and Brand Flexibility in an ever-changing world!
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Sydney’s annual inspiration for all graphic designers
“Sculpture by the Sea” is an annual outdoor sculpture exhibition held along the iconic Bondi to Tamarama coastal walk in Sydney, Australia.
Why are creative briefs important?
Creative briefs are essential documents in the world of design, marketing, advertising and other creative fields. They serve as a blueprint for any creative project, outlining the necessary information, goals and expectations.
Colour psychology in graphic design
Colour psychology is a fascinating aspect of graphic design that explores how colours affect human emotions, behaviours and perceptions.
Choosing the right font for your logo design: crafting your brand’s visual identity
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
What does Artificial Intelligence mean for the graphic design industry?
Artificial Intelligence (AI) is a huge topic to cover, and it would be impossible to adequately impart all the intricacies of the academic debate right here.
Judging a yearbook by its cover – not just a record of past events but also valued by collectors!
Anyone who has been involved in designing an institution’s yearbook understands the enormity of the responsibility. From achieving the right tone to making sure everything is included can seem like an overwhelming task!
How outdoor advertising is a valuable tool for communicating your brand!
Transit advertising includes forms of out-of-home advertising used to promote products and services aiming to catch the attention of customers when they are outdoors.
Graphic design artists are playing pivotal roles in climate change messaging!
Most people would agree that graphic design artists play a pivotal role in providing clear and understandable messaging.They would also know that to achieve this information needs to be presented in a format that is underpinned by thoughtful, clever, and engaging design solutions! Did you know that graphic design artists are becoming increasingly important to the messaging around climate change?
Good graphic design often takes its inspiration from nature!
In Sydney, and over the rest of Australia, it would be hard to miss the beautiful bright yellow flowers of the golden wattle in full bloom!