Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
You may think that finding a graphic designer is easy, and you might be correct, but finding a good one can be more of a challenge. Someone who understands your brief and adds value to what you already envisaged for your project is much harder to come by… I have […]
One of the benefits of living in a global community is the inspiration and learning that comes from being able to access some of the best design talent and creativity from almost anywhere in the world. Trawling the web I can find myself in NYC viewing the latest up and […]
Free pitching is like ordering two pizzas and only paying for the one you liked best If you’re a designer or work within the creative industry the words “free pitch” are likely to have come up in your dealings with clients. Free pitching in a nut shell is where 2 […]
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it came to understanding the dynamics of using emotion to create brand loyalty. He understood the truth that customers […]
Brand consistency is one of those things designers, marketing and strategists are always banging on about… any business owner who knows their stuff also understand its value and importance. Whether you are starting from scratch and designing a logo, or using your brand guidelines to create an annual report, consistency […]
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of […]
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first thing to go, which in the words of Vivian Ward aka Julia Roberts is a big mistake…big……HUGE. The […]
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is no easy feat however it can definitely be achieved and NFPs, in particular, can benefit from these concepts. […]