After two crisis, one key thing emerged as a company’s biggest reputation risk in Australia
In today’s fast-paced and interconnected world, a company’s reputation is one of its most valuable assets.
Unlocking creativity: the power of cross-border collaboration in creative agencies
In the dynamic world of creative agencies, innovation thrives on collaboration
How can digital marketing put your business on the escalator to success?
Digital marketing can stimulate business activity, expand customer reach, and be a cost-effective strategy for building solid future growth.
Copyright—how does it apply to graphic designers and their clients?
Copyright is concerned with ownership that arises when an artist such as a graphic artist, or a designer, a writer, an image creator, or a music maker, for example uses their own creative skills and labour to produce something.
Why Truly Good Design Evoke Emotions and What this Means for Your Brand
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Graphic Design and Marketing…what you need to know
I would say that most, if not all marketing — be it traditional, branded, or digital- rely on quality and strategic design that is eye-catching. So if you are a graphic designer working with marketing managers and advertising agencies, there are a few things you should know that will help. […]
Five main benefits of Graphic Design in marketing
We all know that Graphic design done strategically has plenty of benefits to offer your company and its marketing efforts. These are my top 5 significant benefits demonstrating how efficient graphic design is for marketing. Communicates the Perspective of Brand Words cannot communicate who you are and your business’s core […]
How to build your brand and create brand equity?
As mentioned in my previous blog, building brand equity is the foundation for a company’s long-term success. Graphic designers and marketing specialists can assist in building brand equity by actively investing in all usable assets. We at Fresco believe in creating strong, positive, and unique brand attributes that people will […]
What is Brand Equity?
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]