A rich history of signpainting
Sign painting was once upon a time, the gold standard of advertising in Australia. In Sydney, across NSW and beyond, hand-painted and hand-crafted signs advertised everything; beer, stocking, tailors, butchers, sales and directions. Now, with the rise of the large format inkjet plotter, vinyl substrates and computer generated graphic design, this beautifully-human and imperfect typographic art is teetering between going the way of the dodo, and becoming highly-desirable.