Most graphic designers would subscribe to the idea that designing a good logo requires huge effort making it necessary for them to dig deep, drawing on intuitive skills, formal skills, and experience to achieve a memorable and timeless design!
They certainly do! While each design discipline has its unique nuances, there are overarching principles and rules that transcend specific fields and apply broadly across various design disciplines.
Have you ever had that amazing experience of bravely sharing an idea you have had with friends or colleagues, and seeing them suddenly react enthusiastically, energetically expressing their points of view, encouraging you, excited to see your big idea come to fruition?
Creative briefs are essential documents in the world of design, marketing, advertising and other creative fields. They serve as a blueprint for any creative project, outlining the necessary information, goals and expectations.
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
Anyone who has been involved in designing an institution’s yearbook understands the enormity of the responsibility. From achieving the right tone to making sure everything is included can seem like an overwhelming task!
Colour plays a key role in creative concepts. Its influence is far reaching particularly when it comes to priming an audience to receive messaging in a particular way!
The Archibald Prize for portrait painting is Australia’s favourite and most significant art award and started in 1921. It highlights local heroes and famous faces that all reflect something that is happening in society at the relevant time.
Apart from heralding the beautiful springtime weather, September 2023 is an exciting month for designers in Sydney as the Powerhouse Museum presents the 27th Sydney Design Week, running in different locations across the city from the 15th of September to the 24th of September!
Designers need to ensure that Indigenous communities are not exploited or disadvantaged by the commercial representation of their culture. We acknowledge our professional and social responsibility to establish, maintain and promote ethical standards and principles.