Typography – the costume cupboard of visual storytelling!
Did you know that if you google search how many fonts are in existence there are varying answers with some reports claiming over 200,000 different types?
Choosing the right font for your logo design: crafting your brand’s visual identity
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
Hazelhurst Arts Centre
One of our designers Andrea, recently discovered the joys of Hazelhurst Arts Centre in Gymea, south of Sydney. Tucked away in this quiet little suburb of the Sutherland Shire, this historic house-come-art gallery is a little-known gem. Andrea took a stroll around the lush gardens and snooped in the windows of the many glass-doored art studios and watched the kids get creative in their school holiday art workshops. After a coffee frappe (with impressive espresso ice cube) she had a wander through the current exhibition which was a very interesting exploration of feminism and surrealism.
Inspired to try signpainting ourselves!
Graphic design plays an important role in sign painting as you need to carefully plot out your sign. If you start at the left edge without a care in the world, you will likely run out of room or have typography that is not centred.
A rich history of signpainting
Sign painting was once upon a time, the gold standard of advertising in Australia. In Sydney, across NSW and beyond, hand-painted and hand-crafted signs advertised everything; beer, stocking, tailors, butchers, sales and directions. Now, with the rise of the large format inkjet plotter, vinyl substrates and computer generated graphic design, this beautifully-human and imperfect typographic art is teetering between going the way of the dodo, and becoming highly-desirable.
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Top typefaces for 2023 – graphic design font trends are taking inspiration from past eras
What are the top typefaces for 2023 most favoured by graphic designers?
5 great reasons why you should invest in your business logo design!
A well-designed logo is a treasured and meaningful asset of any successful business. Whilst the logo design itself is the display of visual graphic elements it derives its meaning from all material and non-material assets of a business, its activities, and its goodwill in the marketplace.
Accessibility needs to be considered at the beginning of any graphic design project
Accessible graphic design helps ensure that your website is easy on the eyes — and easy to navigate — for the most significant number of users possible. We call this, put simply, good business; with 25% of prospective customers potentially unable to access your site without accessible design, you can […]
The Power of Symbolism when Designing a Logo
For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]