Designing for Diversity: A Graphic Designer’s Perspective
As Sydney becomes more multicultural and diverse, graphic designers play a crucial role in creating inclusive designs that resonate with people from all walks of life.
Rethinking Packaging: Our Path to Sustainable Solutions
In recent years, the issue of packaging waste has gained significant attention worldwide, with governments, businesses, and consumers alike acknowledging the urgent need for reform.
Printing vs Recycling
Printing vs Recycling. What you can recycle and more importantly, what you can’t!
10 tips for creating and designing amazing product packaging!
It’s proven that how a product’s packaging is designed has a major impact on how that product is received and whether a customer will engage!
What is Brand Equity?
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
The psychology of colour: how your brand’s colour palette affects your messaging
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or joy. Each colour is associated with something bigger in our minds and this is something that is important […]
5 Reasons Why the Right Package is Important for your Business
Walking down the aisle of a supermarket can be quite an overwhelming experience. This however, is beneficial for customers as they can choose from at the very least 5 different brands selling the same product. On the flip side, as a business owner, how do you make sure that your […]
5 key components to the successful launch of your rebrand
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
Three of our clients exhibit at this year’s Fine Foods Australia Expo
We were very excited to hear that three of our clients were exhibitors at Fine Foods Australia this year. We produced an A5 booklet for the Italian Trade Commission to showcase the best of Italian imported produce. Arcadian Meat Co./Borrowdale had a beautiful stand this year, complete with wooden crates […]
I Want Choc Pot for Christmas!
Fresco was approached by Choc Pot, a dessert bar in Burwood, to create packaging and label ideas for their range of products. The Choc Pot, brings a fun and playful twist to classic dessert favourites. They make all their treats from scratch and use only the best ingredients. They came to Fresco and […]