We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
For years many have been uttering the statement ‘print is dead’ and for the most part they were on to something, print has been in a steady decline for the last 3 years as digital subscriptions are on the rise. As the world shifts towards technology, sustainability and minimalism more […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it effectively. Simply put, SEO is what you do to ensure that your website will appear when users search […]
So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan has taken the world by storm with the KonMari Method, featured in her book and Netflix series, accurately […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
If you read the last Fresco blog post, you would be well aware of the fact that Annual Report design is changing. Out with the old and in with the new – now is the time to get creative and embrace these new trends and changes, in an effort to […]
Welcome to Fresco Creatives first blog post of 2019! While it may only be January and we are all still clinging to the memory of Christmas break, it’s time to start thinking about your company’s Annual Report Design– and no, it’s not too soon. Annual Reports in the past may […]
Absolutely thrilled to hear that Loreto Normanhurst won the Best Alumni Publication at the Educate Plus International Conference last week! Fresco worked with Loreto on the concept and design of this publication and we are so proud to have contributed to this project. Well done team! Fresco has partnered with Loreto […]