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We love all things design

BLOG: Design, as a rational, conceptual and lateral model for thinking reaches into every piece of work we undertake as an agency. We love design. Be it ‘traditional’ executional design of communications, environments (physical and digital) or experiences, or the much in-demand application of design thinking principles to any number […]

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Aged Care: Presbyterian Aged Care – Rebrand

The Design Challenge Presbyterian Aged Care is one of Australia’s largest and most established providers of Aged Care Services. PAC currently runs Home Care, Retirement Villages and Residential Aged Care across NSW and ACT. Fresco Creative needed to develop a new brand strategy, visual identity, design collateral and tone of […]

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Home Builder: Kaplan Homes – Rebrand

Project overview Kaplan specialises in providing home and land packages and have the unique positioning of providing all their inclusions as part of their package as opposed to charging for costly add-ons. Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this […]

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Aged Care – Baptist Care – Nuturing an Existing Brand

The Design Challenge Fresco’s Challenge was to take an already existing brand and develop and nuture it whilst expanding Baptists Care developments across NSW. Fresco was required to develop an intimate knowledge of the Baptists Care style guide and requirements as we needed to produce a consistently strong and well […]

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Clubs: Wests Group Macarthur – Magazine

Challenge Recently, Fresco was approached by Wests Group Macarthur to design the first magazine for the ever-expanding and successful club group which includes Wests League Club and several other smaller tennis and golf clubs in the district. Part of the challenge was not just in the design but also in […]

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Non-profit: Prince of Wales Hospital Foundation

Project overview Fresco Creative was asked to create a design style for the Prince of Wales Hospital’s 160th year on the Randwick site. We developed a logo for this occasion, including lockups with various other logos, silk banners to line the streets of Randwick council and a 15 metre long […]

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Happy Client = Happy Designer

A bit of a brag post today, it was so satisfying to come to the end of last year wrapping up a large brand overhaul and campaign for Kaplan Homes and receive a testimonial like below from managing director Andrew Kanatli “We engaged Fresco Creative earlier this year to help […]

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How to be a Creative Thinker

Anyone who has read my LinkedIn and blog posts (Im hoping someone out there is reading them!) will know that Collective Hub has been a great source of creative and business inspiration. Ever since I attended their Kick Start Smart conference earlier this year in Sydney I have been an […]

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Tips For Creating Positive Client Relationships

In the spirit of the topic of today I thought I’d open with a wonderful client testimonial I received last week from Andrew Kanatli the managing director of Kaplan Homes. “We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to […]

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