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Great article which I just had to share… A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial transaction that involves tangible interactions between company and customer. These interactions are made tangible in communications, services, products […]
When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how our client needs to position themselves in relation to this. Our mantra here in the studio is “The greater the […]
The power a brand and its packaging has over influencing customers in buying or not buying a product are indisputable. Who hasn’t seen innovative products in the market place that have not succeeded due to poor quality branding and packaging design? Or conversely who has bought a product because it’s […]
This week I read an interesting article about whether paper was more environmentally friendly than digital. It’s hard to think that something tangible could actually be better for the environment than something digital that seemingly uses no resources to produce. There is no question that we live in a digital […]
2019 has been quite a year for us and the industry. We’re still not seeing flying cars or teleportation devices like “Back to the Future” predicted but the new technology released this year was mind-blowing (and we love it!). The marketing industry is in constant flux and technologies continue to […]
2019 has been an amazing, jam packed year for Fresco! We’ve sunk our teeth into big campaigns and projects like; the full rebrand for Kaplan Homes, another successful Annual Report for Teacher’s Mutual Bank and have had the pleasure to work with new clients like Australian Impact Investment and Oakhill […]
When it comes to designing for our clients, trends don’t play an important role as does understanding client objectives and creating strategic design to maximise the power and reach of the company messaging. In saying that, part of creating engaging and strategic design is creating material that has an impact […]
In an era where we are being told that content is king, we are often tempted to include every bit of information we have researched into our reports. However, have you ever spoken to any of the end-users who read the content? Perhaps we should measure how much of our content […]
Any branding agency worth their salt understands that customers are not just buying a product, they are also buying a story that connects to them emotionally. Buyers will be imagining how the product is going to make them feel, how it’s going to improve their lives now and into the […]
Considering accessibility is now an integral aspect of the publishing workflow, although it is not yet compulsory for companies to have their online data accessible, it is, however, definitely best practice to do so. By creating an accessible document, you increase your potential client base. In my experience, most clients […]