5 key components to the successful launch of your rebrand

Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]

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Annual Reports add 70% to perceptions of stock value

Well designed reports increase value Research finds a well designed Annual Report increases pride of ownership for a company and this pride increases valuation. A company’s annual report communicates the information about the company and becomes the primary source of information about a company’s activities and strategies. A Good Practice […]

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How to Brand Your Business on a Budget: A 6-Step Guide

Written by Amanda Zantal-Wiener  In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]

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