How outdoor advertising is a valuable tool for communicating your brand!
Transit advertising includes forms of out-of-home advertising used to promote products and services aiming to catch the attention of customers when they are outdoors.
Defining digital design and discovering some of its unique features along the way!
If someone asked me what ‘digital design’ was, I would have to delve into the subject and come back to them as it is a term that has several layers of complexity, and one that would require a detailed explanation to truly impart its meaning.
How to build an effective advertising campaign for your business!
Effective advertising campaigns require knowledge and expertise that you can typically find at good graphic design agencies. Given that effective advertising campaigns are a paid form of promotion it’s essential that meaningful results are delivered for your project or business!
The use of space in design aesthetics
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
2023 Graphic Design Trends – Colour
Everyone wishes they had a crystal ball, right? Well, the next best thing is to pick up on trends and use them to try and predict what will be popular in the future. From a graphic designer’s point of view this is a great way to keep fresh when it […]
Why Truly Good Design Evoke Emotions and What this Means for Your Brand
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
Brand Refresh or Brand Overhaul? Evolution or Revolution?
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Five main benefits of Graphic Design in marketing
We all know that Graphic design done strategically has plenty of benefits to offer your company and its marketing efforts. These are my top 5 significant benefits demonstrating how efficient graphic design is for marketing. Communicates the Perspective of Brand Words cannot communicate who you are and your business’s core […]
Is Graphic Design effective in Marketing?
Is Graphic Design effective in Marketing? Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign? The success of any business is the […]
How to build your brand and create brand equity?
As mentioned in my previous blog, building brand equity is the foundation for a company’s long-term success. Graphic designers and marketing specialists can assist in building brand equity by actively investing in all usable assets. We at Fresco believe in creating strong, positive, and unique brand attributes that people will […]