Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising agency, Fresco, has had to restructure on how we do business and now more than ever we are […]
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now to reinvent ourselves and hopefully help you see the silver lining in a moment when the majority of […]
When it comes to designing for our clients, trends don’t play an important role as does understanding client objectives and creating strategic design to maximise the power and reach of the company messaging. In saying that, part of creating engaging and strategic design is creating material that has an impact […]
One of the skill sets that design agencies need to be able to employ successfully is working within existing brand guidelines, particularly with well-established clients. Often these guidelines have strict compliance around how their brand assets can be used and it takes real skill to be able to push creative […]
It is no secret here at Fresco Creative that we love the wise words of Simon Sinek. He is one inspiring person with so many pearls of wisdom that can be taken into our everyday lives. “If we can understand what our why is (and what it isn’t), we can focus on […]
The importance of customer experience is becoming the cornerstone of any successful brand and when it comes to schools, this scenario is no different. In an age of empowered and increasingly educated parents, the need is more important than ever before for comprehensive strategies to understanding, engaging and supporting parents […]
The Sydney real estate and property market has had some big shifts over the last 3 years. Property prices especially residential housing has slowed considerably. Apart from prime coastal locations, premium properties in the Eastern suburbs and new estates being built in the outer Western suburbs, Sydney’s property market is […]
In the digital age it is just so convenient to do everything online, and as such everyone is doing it, it seems things you didn’t think would have become digitised have been, and whilst the convenience of it is fantastic, it makes it incredibly hard for brands to break through […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]