Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.
Humankind have been using symbols and images for eons as a way to express themselves, tell a story and evoke emotion. Fast forward to 2022 and nothing much has changed in this regard. The power of symbolism and imagery in design to inspire, influence or (on the darker end of […]
Reports and brochures are an excellent way for companies to demonstrate the impact and importance of their offering to the people that matter most to them. There are many ways to make your report impactful. Stories, quotes, charts, graphs, infographics, and case studies will make your report more engaging and […]
We all know that Graphic design done strategically has plenty of benefits to offer your company and its marketing efforts. These are my top 5 significant benefits demonstrating how efficient graphic design is for marketing. Communicates the Perspective of Brand Words cannot communicate who you are and your business’s core […]
Is Graphic Design effective in Marketing? Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign? The success of any business is the […]
Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
Do I need a Reconciliation Action Plan or a Modern Slavery Statement? Many clients that we work with have written, designed and distributed Modern Slavery Statements and Reconciliation Action Plans over the past few years. New laws came into effect on January 2022 requiring some companies to submit extra reporting […]
This week I read an interesting article about whether paper was more environmentally friendly than digital. It’s hard to think that something tangible could actually be better for the environment than something digital that seemingly uses no resources to produce. There is no question that we live in a digital […]
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand out and be remembered, especially if that report is being printed. Reports in print are becoming a rare […]