And the winner is… For this blog I’d like to announce Pantone’s colour of the year (yes I know its already November of 2022, but this year has flown by so quickly I’ve only just caught my breath). Introducing PANTONE 17-3938, otherwise known as Very Peri! If you have been […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
Do I need a Reconciliation Action Plan or a Modern Slavery Statement? Many clients that we work with have written, designed and distributed Modern Slavery Statements and Reconciliation Action Plans over the past few years. New laws came into effect on January 2022 requiring some companies to submit extra reporting […]
Free pitching is like ordering two pizzas and only paying for the one you liked best If you’re a designer or work within the creative industry the words “free pitch” are likely to have come up in your dealings with clients. Free pitching in a nut shell is where 2 […]
Having a recognisable, lasting, and strategic brand and supporting graphic design marketing material is extremely important to project your brand into the world. Therefore it’s SUPER crucial to hire a creative agency that has extensive knowledge and expertise in graphic design and brand development. In other words- leave it to […]
Debating the ownership of the Intellectual Property of creative work is one of the discussions between client and creative agency that inevitably crops up from time to time. As a design agency, explaining our stand on this issue can sometimes lead to sticky conversations where it’s difficult to see eye […]
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about establishing their brand’s positioning and then developing a suite of brand assets to build their brand identity their […]
It seems today that just about everyone has their own blog. In 2021 if you are a business without a blog or not making regular blog posts this could be impacting your SEO and overall business! It’s a fact that having a well written, informative, and relevant blog is one […]
Research finds a well-structured annual report design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the experiences they have with them. Your next annual report should be an experience that gives readers an enjoyable […]
The power of social media is one that should not be overlooked. It holds the ability to amplify one’s reach and to enhance your business’s internet presence and reputation. To have success in the varying social media platforms, it is extremely important to come up with a solid social media […]