When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram just seemed unnecessary….fast forward to 2019 and the featuring is more popular than plain old picture posting on […]
There are a large number of misconceptions surrounding social media marketing, some know how to do it well and many don’t. Its 2019 and its time to start taking the business of social media seriously, because it’s just that…a business and like any successful business, it can’t survive without a […]
It’s 2019 and trolls are bigger than ever, a constant source of debate, trolls are in reality a very small percentage of people commenting on the internet. Negative feedback and hate speech are just two reasons why one may considers turning off comments completely, one click of a button and […]
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to promote their page and therefore their business. When searching for a particular product or service, you type what […]
Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and instead, as an amazing opportunity to show off your story, your people, your strengths, weaknesses and everything […]
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it effectively. Simply put, SEO is what you do to ensure that your website will appear when users search […]
So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan has taken the world by storm with the KonMari Method, featured in her book and Netflix series, accurately […]