Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and instead, as an amazing opportunity to show off your story, your people, your strengths, weaknesses and everything […]
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and branding efforts needs to advocate on behalf of the customer and the environment. People want to feel understood, […]
There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it effectively. Simply put, SEO is what you do to ensure that your website will appear when users search […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
I thought I would open my week with a brag post! Hannah Murray the director of World and Folk Australia wrote Fresco a wonderful testimonial and recommendation on our Facebook page. Its so satisfying to work on branding projects for companies with passion and integrity, marry that with a successful […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]