Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or joy. Each colour is associated with something bigger in our minds and this is something that is important […]
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare has caught up to the other customer-centric industries where strategic branding used to communicate, inform, connect, and engage […]
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball which generally take up a very large part of the company’s budget for the year, so you want […]
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the free activities and strategies one undertakes in order to increase their visibility (ranking) on Google’s search engine, thus […]
Creating and maximising online campaigns has become a real focus in our studio over the last few years. Just like not having a website 10 years ago was considered professional suicide, not having an online campaign in place can have a strong negative impact on your business success. So where […]
Any branding agency worth their salt understands that customers are not just buying a product, they are also buying a story that connects to them emotionally. Buyers will be imagining how the product is going to make them feel, how it’s going to improve their lives now and into the […]
The Sydney real estate and property market has had some big shifts over the last 3 years. Property prices especially residential housing has slowed considerably. Apart from prime coastal locations, premium properties in the Eastern suburbs and new estates being built in the outer Western suburbs, Sydney’s property market is […]
Instagram is making donating to a charitable organisation as painless as possible, with their latest update, named the ‘Donation Sticker’. This feature is currently only available in the US, to be launched globally in by early 2020 and expected to launch in Australia later this year. So, what is it […]
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are some sure-fire ways to get noticed. Visual content stands out from the crowd in that it offers something […]