You can think of a thoughtfully designed company newsletter as a booster shot for your business! It can expand your customer network and keep existing customers firmly in your corner!
To say the last few years have been disruptive to the norm is an understatement! It’s been a massive 3 years of change and chaos, but with this has come innovation, and a surge in creativity breaking old limitations and boundaries. There has been so many radical changes in the […]
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
Do I need a Reconciliation Action Plan or a Modern Slavery Statement? Many clients that we work with have written, designed and distributed Modern Slavery Statements and Reconciliation Action Plans over the past few years. New laws came into effect on January 2022 requiring some companies to submit extra reporting […]
It seems today that just about everyone has their own blog. In 2021 if you are a business without a blog or not making regular blog posts this could be impacting your SEO and overall business! It’s a fact that having a well written, informative, and relevant blog is one […]
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with their teams and customers. What can you add to your business? Embrace digital: Take advantage of technology by […]
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s final report on February 26 2021, it’s more important than ever to build trust with your customers, promote […]
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television, but you can float alongside as they stream through the friendly waters of Instagram, tweets, selfies, Snapchat, Facebook […]
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able to tell us? If you have an idea but the answer is not as clear, please let us […]