One of the easiest and most effective ways to build a positive reputation for your company and its brand is through delivering a sophisticated annual report. In addition, you can share information with the public about your brand and company through your annual report. Annual reports can be a more […]
Over the years I’ve had many companies approach our agency unsure on whether they need a complete brand overhaul or just an update to keep their brand looking contemporary and relevant. Often these companies started as small sole traders or small family businesses, they’ve never had their logo or brand […]
Reports and brochures are an excellent way for companies to demonstrate the impact and importance of their offering to the people that matter most to them. There are many ways to make your report impactful. Stories, quotes, charts, graphs, infographics, and case studies will make your report more engaging and […]
Gone are the days when annual reports were considered dry financial documents that were a punish to wade through. Today with the use of skilled creative agencies these documents can be powerful marketing tools that not only showcase your company’s achievements for the year but can tell a powerful story […]
David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]
Research finds a well-structured annual report design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the experiences they have with them. Your next annual report should be an experience that gives readers an enjoyable […]
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers worth their salt can tell you that both good graphic design and good content are intrinsically linked and […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
In an era where we are being told that content is king, we are often tempted to include every bit of information we have researched into our reports. However, have you ever spoken to any of the end-users who read the content? Perhaps we should measure how much of our content […]
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand out and be remembered, especially if that report is being printed. Reports in print are becoming a rare […]