Marketing and healthcare are not two words usually put together and as such brand strategy is often considered unnecessary and therefore pushed aside in this industry. Often it’s believed healthcare shouldn’t be a for profit organisation and as such shouldn’t be linked to marketing initiatives, it’s been considered too sensitive […]
Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their brand and communications. It’s well known that in today’s competitive marketplace a great product or service isn’t necessarily […]
Does your brand have personality? Brand character is incredibly useful when wanting to develop a brand that has meaning. Like a person, every brand has a personality, whether they are big or small. Some are very boring and lack emotion, but the best brands evoke something in society that stays […]
Like many sectors, the healthcare industry has changed over the past few years as it has become more consumer focused. Now, more than ever, consumer-centric marketing is vital for the industry to be seen as trustworthy and stable. The healthcare industry is fast-growing; as we are all looking to live […]
Without a doubt we are all facing very strange and challenging times. Businesses of all type and size have been impacted in one way or another. Some companies have been forced to rethink their entire structure and “pivot” in record time. Others are using this strange limbo period (where projects […]
Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising agency, Fresco, has had to restructure on how we do business and now more than ever we are […]
Over the past few weeks, we have seen many changes across almost every industry we can think of. The way we work has changed. Some industries such as restaurants had to completely reinvent their business model, and everyone has realised that the digital world is not an option anymore. If […]
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now to reinvent ourselves and hopefully help you see the silver lining in a moment when the majority of […]
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the free activities and strategies one undertakes in order to increase their visibility (ranking) on Google’s search engine, thus […]
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have created – design agency or client? In the 20 years Fresco has been in operation there have been […]