At the moment businesses big or small are looking at ways to keep sales going and minimise costs. COVID -19 has resulted in a challenging time for our economy and we all need to be thinking differently about how best to promote ourselves and stay connected to our customers and […]
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco Creative, clearly, I am going to be on “Team Creative Agency” however there is value in using freelancers, […]
As a creative agency designing for both the private and public sector for well over 20 years now, we have seen many changes over this time, the most obvious being the need to shift from more traditional print forms of communication to more dynamic and digital channels. This seems to […]
Did you know that over half of the respondents from financial industries increased their marketing investment? From a recent CMO survey! Marketing Managers working in the finance industry are quickly realising the importance of investing in new strategies across different marketing channels. The investment sector is becoming more and more […]
What is the best way to score a hit with your educational marketing campaign? Should it focus on traditional media such as TV, mail, and print, go digital-only, or a mix of both? There’s a lot to be said for both traditional and digital marketing, so it makes sense to […]
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a part of the pages they follow, if they like you, they often want to show it by supporting […]
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see […]
These are uncertain and unusual times; it’s been essential to adapt to fast changing events and pivot on a dime. In a matter of 5 months we have seen the economic and emotional havoc that has resulted from lockdowns and social distancing which has ground some industries to a halt. […]
I recently read Rutger Bregman’s “Humankind – A Hopeful History”. I was drawn to its title because its promise of a hopeful past was just the medicine I needed to balance out a pretty challenging present. 2020 has been a massively challenging year for us all globally but also to […]
The last 5 months have seen many businesses across Australia take a real hit economically. Restrictions have meant many organisations especially those in hospitality and events close and for other service orientated business projects have been suspended or pulled completely. If you are one of the many small businesses that […]