Does your brand have personality? Brand character is incredibly useful when wanting to develop a brand that has meaning. Like a person, every brand has a personality, whether they are big or small. Some are very boring and lack emotion, but the best brands evoke something in society that stays […]
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have created – design agency or client? In the 20 years Fresco has been in operation there have been […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
The importance of customer experience is becoming the cornerstone of any successful brand and when it comes to schools, this scenario is no different. In an age of empowered and increasingly educated parents, the need is more important than ever before for comprehensive strategies to understanding, engaging and supporting parents […]
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer behaviour, as well as the rise of social media, resulted in many businesses struggling to communicate their message […]
There are a large number of misconceptions surrounding social media marketing, some know how to do it well and many don’t. Its 2019 and its time to start taking the business of social media seriously, because it’s just that…a business and like any successful business, it can’t survive without a […]
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to promote their page and therefore their business. When searching for a particular product or service, you type what […]
Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and instead, as an amazing opportunity to show off your story, your people, your strengths, weaknesses and everything […]
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way to ruin a brand’ or ‘Brands and politics don’t mix’. Today however, it’s a different story. People are […]