Investing in Design Makes Good Cents!

Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their brand and communications. It’s well known that in today’s competitive marketplace a great product or service isn’t necessarily […]

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Build Your Brand with Personality!

Does your brand have personality? Brand character is incredibly useful when wanting to develop a brand that has meaning. Like a person, every brand has a personality, whether they are big or small. Some are very boring and lack emotion, but the best brands evoke something in society that stays […]

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The Value in Nonfinancial Reporting

“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]

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Don’t Waste Your Marketing Budget! Keep Parents Informed – The Value of Consistency Across Digital and Print.

The importance of customer experience is becoming the cornerstone of any successful brand and when it comes to schools, this scenario is no different. In an age of empowered and increasingly educated parents, the need is more important than ever before for comprehensive strategies to understanding, engaging and supporting parents […]

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Why It’s Important to Construct and Stick to a Social Media Strategy

There are a large number of misconceptions surrounding social media marketing, some know how to do it well and many don’t. Its 2019 and its time to start taking the business of social media seriously, because it’s just that…a business and like any successful business, it can’t survive without a […]

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2019: The Year of The Micro Influencer

We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following along the way. Brands have seen the increasing value in using influencers to market their products, it’s effective, […]

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